Ballet San Jose Silicon Valley Announces Critical Fundraising Campaign

From Ballet San Jose Artistic Director, José Manuel Carreño

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"The continued operation of the company is linked to the success of the Bridge to the Future challenge."

San Jose, CA, March 4, 2015 – Today, Ballet San Jose Silicon Valley launches its fundraising campaign, Bridge to the Future, challenging Silicon Valley to make a mission-critical investment in the Ballet’s future by donating to this campaign over the next ten days.

The ballet company needs $550,000 by March 14 to continue operation of the professional performing company, its ballet school and its educational outreach programs. This is a ‘must-do’ campaign – its success is vital for continued operations and will allow the organization to build on its recent achievements, including retaining the international Cuban-born, ballet super-star José Manuel Carreño as its Artistic Director and re-positioning the company for a solid financial future.

“I’ve danced all over the world, but I came here because I fell in love with the company, the dancers and the school. Silicon Valley deserves the best and our dancers have superhuman talent. When you see this company, you’ll understand why I’m proud to be part of it,” said Mr. Carreño.

“The company reflects the diversity of Silicon Valley. It’s also a source of human inspiration that makes the Valley an even greater place to live and work,” said Millicent Powers, Board Chair. “We’re asking everyone to invest in the future of this community by supporting this campaign. It will pay huge dividends for today and for the future.”

“This world-class company is poised for a very bright future,” said Alan Hineline, the ballet’s CEO. “Silicon Valley is synonymous with innovation, creativity and success. We don’t think it wants to lose the culture war by letting a gem like this go dark.”

In reviewing the ballet’s MasterPieces program (February, 2015), dance critic Janice Berman of San Francisco Classical Voice said: “This company needs – and all of us need it – to keep on dancing.”

Ballet San Jose to Pivot and Re-launch as Silicon Valley Ballet.


With the eyes of the world upon Silicon Valley, and with the risk-taking spirit of the region’s founders, Ballet San Jose’s new strategic plan calls for the re-launch of the company as Silicon Valley Ballet, effective September 2015.

This exciting venture represents a pivot of the ballet’s business model, with the goal of serving the greater Silicon Valley community. It is the mission of Silicon Valley Ballet to “present the art of our times and empower the artists of tomorrow,” while showcasing the innovative, risk-taking spirit that remains integral to the success of the Valley.

With a group of founding visionary leaders who are bringing this venture to life, Silicon Valley Ballet will marry the startling, recent innovative developments in technology with the deep humanity of the performing arts. On stage, in the studios and in its programs for youth, Silicon Valley Ballet is designed to disrupt the paradigm of a traditional non-profit arts organization, replacing it with a vibrant new model. In creating a future-ready organization, Silicon Valley Ballet will give a human form to the incredible achievements of science and technology in this century, while uniting us in our humanity as we jointly prepare to enter the 22nd century, with our social and cultural institutions thriving.

HOW TO DONATE

To become a visionary supporter of the Bridge to the Future Campaign, donations may be made online at: balletsj.org/bridge.html

Contact L. Putrino at the above email or phone for more information or to receive wire transfer and stock donation details. For email, please use: lputrino@balletsj.org, or by phone: 408.288.2820 x213. The mailing address of the ballet is: Ballet San Jose, 40 North First Street San Jose, CA 95113

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Bridge to the Future Campaign Background

In 2013, the Board of Trustees embarked on the turnaround of the company to update the ballet’s business model and create a future-ready organization that will thrive into the next century.

In January 2015, Ballet San Jose Silicon Valley identified a strategic need of a total of $3.5 million to complete the repositioning and turnaround of the company by October 2015, allowing the organization to move from an operational funding cycle to a long-term, strategic funding cycle. This change will enable the ballet to reduce its expenses and complete critical adjustments to the business model.

During the initial quiet phase of the campaign, which began in January 2015, the ballet successfully raised more than half a million dollars in unrestricted cash to fund operations.

Today, the second, transformative phase of this campaign calls on the public to support the ballet’s current operations with total donations of $550,000 by March 14 as a bridge to the future. This ‘must-do’ campaign will raise the critical funds that will allow continued operations of the ballet.

Phase 3 of the campaign – the Fund for the Future – will transition the ballet from an operational funding cycle to a stable and strategic long-term funding model. Success in phase 3 will allow the Ballet to reduce expenses and increase the quality of art, education and community outreach. The six-month Phase 3 campaign, currently receiving pledges, will launch publicly in April and wrap-up in October.

Since July 2013, the Ballet San Jose Board of Trustees have invested over $2.7 million in cash to set the stage for the implementation of the ballet’s strategic plan.

About Ballet San Jose Silicon Valley

Known for its bold and inventive programming that matches the creativity and innovation of its high-tech home base, Ballet San Jose Silicon Valley is the second largest professional ballet company in California. The professional company consists of 32 dancers who hail from five continents, representing the global diversity of Silicon Valley. The Company produces 20 fully staged annual performances of its mixed-repertory programs and full-length ballets, including Karen Gabay’s The Nutcracker, primarily at the San Jose Center for the Performing Arts. Additional performances occur at a range of venues throughout Silicon Valley.

Newly appointed for the 2014 Season, Artistic Director José Manuel Carreño won great critical acclaim. In August of 2014 the Company named Alan Hineline, a seasoned dance company leader, as its Chief Executive Officer. Hineline, Carreño and Associate Artistic Director Raymond Rodriguez, form the core of the Company’s executive and artistic team.

Through its strategic relationship with American Ballet Theatre (ABT), the Ballet San Jose Silicon Valley School has rapidly advanced artistically. The School is the exclusive ABT-certified institution on the West Coast and offers access to ABT’s renowned National Training Curriculum for ballet faculty and more than 350 students enrolled in its rigorous program. Students begin as young as three years old and can continue to the pre-professional level. During 2014, two student trainees from the School will join the Company as Apprentices.

The company’s respected educational outreach programs are offered in partnership with the San Jose Unified School District and reach thousands of elementary school kids by teaching music and movement classes in their class- room. Additional programs bring kids and their families to the theater to enjoy world-class performances by the main company, which is often the first live performance the family has enjoyed together.

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